|
|
Author: Hillman
Curtis
256 Pages |
 |
 |
| Having been a Flash designer for over a year,
I've always thought the power of Flash was in its ability to deliver words in a compelling
way. These words, when combined with music, invoke an emotional response in the viewer.
However, Mr. Curtis takes a different view and mentions the "Global Visual
Language," stating that "the motion is the message." It's imagery, not
words, that have the true power. He addresses the "multitasking attention
deficit", and stresses the importance of identifying the viewer's emotional center in
order to keep them engaged in the presentation. Powerful
stuff.
Hillman then deconstructs, step-by-step, over half a dozen of
his fantastic Flash works. The biggest benefit to this book is not really seeing HOW he
does things, but understanding WHY he does them. The limitations of Flash discourage many
Flash designers; Hillman points out that these limitations can easily be turned to
advantages, which can actually help you to create more powerful and compelling
presentations.
The book begins with a few of his more basic works, using
simple lines, alpha effects, graphics, and so on. However, he quickly jumps into topics
important to any Flash designer: making ads for clients with restricted file sizes, the
importance of displaying a company's logo, how to test the movie for streaming, and more.
Having a background in film, he has created spectacular Flash presentations, some of which
can be viewed here.
Certainly the chapter that's the most useful to any Flash
designer, beginner or expert, is the last one. Have you ever created a Flash presentation
you loved, hoping it would blow your client away, only to be shot down and made to
overhaul your presentation? Hillman, with help from the folks at Juxt Interactive, gives you the inside secrets
on presenting your ideas to clients in a way that will amaze them and avoid such
overhauls. Using these tricks, you can cut down development time, saving you and your
client time and money.
|
 |
This book is a revised edition of Flash Web Design: the art of motion graphics. The
"v5 remix" is basically the same book, only the screenshots have been updated,
the book's instructions use the Flash 5 panel system, and the Actionscript has been
rewritten. If you already own a copy of last year's Flash
Web Design, you don't need to worry about getting the latest copy.
|
While the projects in the begninning of the
book are simple, I know that if I were a Flash newbie reading this book, I'd feel pretty
intimidated. I would recommend this book mostly to those experienced with either Flash
design, or to those with basic design knowledge.
|
| Level of skill this book appeals to: 
Level of recommendation, based on other books
reviewed: Highly recommended to anyone seeking to expand their design style. The
technical knowledge that's contained in the other books is certainly useful, but it's
obviously important that anyone creating sites in Flash should have a few
"design" tricks up their sleeve as well.

|
|